Electrotherapy article for the New York Times

I wrote an article for the New York Times about electro-stimulation, which is gaining ground again as a way to firm skin and tone muscles.  

Bliss Spa, for example, launched FatGirlShrink, ($180) an hourlong service last January. And Camille Obadia, an aesthetician who owns Beauté Oblige in Manhattan, offers clients an electrostimulating treatments that she says can do as much work as 4 hours in the gym.  The women I interviewed in the article swear by the treatments, although doctors say the effects are only temporary and mainly attributed to the increase of blood flow to muscles and skin caused by the electrical pulses. I think the concept is pretty interesting. 

"First developed for use in rehabilitation clinics, electrical muscular stimulation, or EMS, became popular in the United States in the 1950s and ’60s as part of a so-called passive exercise movement. (Remember those vibrating belts that were supposed to melt inches?) Now, decades later, the idea has re-emerged among a body-conscious contingent increasingly wary of liposuction and other cosmetic surgeries, but still wanting an easy solution for their weight woes."

You can read the whole article HERE.